Monday, 6 January 2014

LO1: Group Research Task


Magazine/Lifestyle Programme Presenter

Describe the purpose of this type of presenter?
The purpose of a magazine/lifestyle presenter is to guide the audience through the in a creative and entertaining way. They all have all have a chosen specialism topic, which they have great knowledge in. You will usually find these types of presenters on daytime TV.

What types of skills the qualities are required for this type of presenter?
-       - Confidence
-       - Motivated and Interested of the topic that will be discuss about. (Health, Technology, Music, Fashion and Lifestyle issues)
-       - Sense of Humour
-       - Can maintain spontaneous speech
-      -  Experience working at a studio

What are audience’s expectations of this type of presenter?
The audience expect this type of presenter to be dressed in a smart casual way and speak in a formal way but with emphasis in their voice and a tone, which keeps the viewer watching.

How does this type of presenter differ from other types?
This type of presenter differs from presenters like a broadcast journalism because they can look/act more interested about what they are talking about, they can get into the topic. Unlike with a broadcast journalist, the audience will enjoy this attitude and it will draw the audience in.

Identify examples of this role – use images/audio clips/video clips to illustrate. Describe/Discuss the style of presentation for each example:
Kirstie Allsop
Jeremy Clarkson
You can see in these two clips that Kirstie Allsop and Jeremy Clarkson, both magazine/lifestyle programme presenters, are dressed in smart casual clothing and use formal descriptive language but spoken in an informal/relaxed way. Their body language is relaxed and inviting, they allow the audience to feel confortable and relaxed as well.


Broadcast Journalist

Describe the purpose of this type of presenter?
The purpose of a broadcast journalist is to present information they have researched and investigated in a fair, balanced and accurate way through news bulletins. Broadcast journalists tend to be on the daily news shows but can also participate in documentaries or factual programmes as well.

What types of skills the qualities are required for this type of presenter?
-      -  Communication skills
-       - Good listening and questioning skills
-       - Empathy and tact
-       - Good writing and research skills
-       - Confidence
-       - Clear voice
-       - Calmness under pressure, and ability to meet tight deadlines
-       - Creative

What are audience’s expectations of this type of presenter?
The audience expect to see a formally dressed, well-spoken broadcast journalist that they can trust and believe. Their body language is open although there is minimal arm and hand movement.

How does this type of presenter differ from other types?
A broadcast journalist differs from a game show host because they are formal and to the point, a game show host will be a lot more informal and upbeat.

Identify examples of this role – use images/audio clips/video clips to illustrate. Describe/Discuss the style of presentation for each example:
You can see from these two clips that both Nick Robinson and Jeremy Paxman, which are both well known broadcast journalists, are very formal and smartly dressed. They connect with the audience on a formal level.




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